Real life people run for office.We run their content.
Strategy, content and posting for everyday people who are running for office. We help you show up consistently, as exactly who you are, from launch day to Election Day and beyond.
Persuasion is a practice.
Social media works like knocking doors. One viral hit doesn't build trust. A hundred honest videos to the people you want to serve does. That's how neighbors get to know you, believe in you, and show up for you.
So we design for consistency: recurring series, a steady posting rhythm, and a team that's by your side till the votes are counted.
Three pillars
Consistency
Show up from the jump, not just in the final stretch.
Education
Don't just explain what's at stake in plain language, show people.
Activation
Give your audience agency! Turn followers into volunteers, donors and voters.
An all-in-one content team, sized to your needs.
Every retainer is built from the same honest hourly rate, then scoped to your goals and budget. Three-month minimum. From school board to statewide.
Services
Creative strategy
A content plan built backward from Election Day, shaped around your voice and your district.
Alignment meetings
Regular check-ins with your team so the content tracks the campaign, week to week.
Recurring series
Fundraising, policy, validators and events, plus series built just for you.
Production days
Unscripted video and photo, shot on your calendar.
Post-production
Editing, captions, color and sound, turned around fast.
Graphic design
Cards, carousels and series art that match your brand.
A posting rhythm
Twice a month to five times a week. Something consistent beats one big moment.
Reporting
Real numbers in your Run Room, so you can see what's working.
Choose how hands-on we are
Add to any retainer
Four simple steps, then we launch.
- 120 minutes
Intro call
Twenty minutes to get to know you, your race, and what it'll take to win.
- 21 hour
Deep dive
An hour on your voice, priorities, goals and budget.
- 3Online
Pick your package
Three options in your Run Room. Choose one, sign and set up payment online.
- 4Week one
Kickoff
Brand kit, account access and your first series, put in motion.
Everything in one place.
Run Room is your campaign's private dashboard: one login to review what we're making, sign off on it, and see what it's doing for you.
Every client gets a private login to their Run Room at run.rl-p.co.
Client login- Edits to reviewWatch every cut and leave notes in one place.
- Your content libraryEvery finished video and graphic, ready to download.
- Tangible analyticsComments, shares, watch time, follows.
- Content calendarEvery shoot, post and event, week by week.
- Your to-do listWhat we need from you, with a countdown to Election Day.
- On-call supportAsk for anything; we reply within a business day.
Amanda Berg has spent 15 years telling true stories for a living. An award-winning newspaper photojournalist trained at RIT and Duke, she went on to lead photo and video for Pennsylvania Governor Tom Wolf. Since 2020, her studio Rolling Lemon has helped Pennsylvania unions and advocacy groups build narrative power. Now she's launching Real Life to bring that same organizing ethos and documentary-inspired storytelling to candidates' social feeds.
What we're making right now.
See the full feed →Tell us about you.
Four quick answers, then pick a time for a 20-minute call. Prefer email? Write to run@rl-p.co.
See available timesWe confirm we aren't working with anyone else in your race before scheduling an intro call.